Deconstructing Stigma

Deconstructing Stigma

Changing Attitudes About Mental Health

The Campaign

Deconstructing Stigma: Changing Attitudes About Mental Health is a series of larger-than-life photographs and interviews with people from across the United States and beyond who have been affected by mental illness.

Since the campaign’s initial physical installation at Boston’s Logan International Airport, it has found homes in various US states, and has traveled the world with pop-up installations across the United States and in almost every inhabited continent. The installations, website, and the companion books serve to capture the complexity of living with a psychiatric disorder, seeking treatment, navigating insurance and healthcare systems, and facing stigma.

Told through the eyes of its participants, Deconstructing Stigma boldly challenges the misconceptions of what those with mental illness look like. The volunteers in this project are more than just statistics or nameless faces. They are mothers, fathers, wives, husbands, lawyers, doctors, engineers, musicians, and more. Each one has been affected by mental illness, and each one has also faced stigma.

Travelers look at airport exhibit
The physical installation of Deconstructing Stigma, on view now at Boston’s Logan Airport

Stigma—it’s an ugly word, and it’s even uglier to experience. Yet 75% of people with mental illness say they have endured the pain of stigma. Despite the concerns of being labeled and risking further stigma, the volunteers in this project are courageously sharing their stories of hope and resilience so that you will have an opportunity to “walk in their shoes” and perhaps step away with a different view of what it is like to have a mental illness.

1 in 5 Americans will experience mental illness in his or her lifetime. It is something that affects us all. If you are struggling with symptoms of an illness, or if you feel like no one would understand what you’re experiencing, this campaign is for you. You are not alone.

This project was developed by McLean Hospital, in partnership with local and national organizations. Together, we are deconstructing stigma, and together, we are changing lives.